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Retail & Boutiques

The invisible extension of your brand on the floor.

A retail fragrance is not an air freshener. It is a brand signal, consistent, intentional, and built to shape how long customers stay and how your products are perceived.

Boutique retail interior with premium product display
By the Numbers

Measured against control venues across our programme rollouts.

0%Longer average dwell time in scented retail
0%Higher average transaction value
0%Stronger brand recall after a scented visit

Where Scent Works in Retail

From the door to the point of purchase.

01

The entrance that signals the offer.

The first three seconds in a retail environment set the customer's entire frame. A fragrance at the entrance communicates quality, character, and category, before a product is touched.

Premium boutique entrance
02

Dwell time that converts.

Customers in scented environments consistently spend more time browsing. That time translates directly to higher basket value and greater category exploration, particularly for premium goods.

Customers browsing in a boutique shop
03

Brand recall that extends beyond the visit.

Customers who associate your store with a distinctive scent are significantly more likely to recall your brand when making a subsequent purchase decision, online or in-store.

Premium retail display

How We Work

A studio process, from brief to delivery

Every project moves through the same four stages. The rhythm is consistent, the outcome is bespoke.

01

Discovery & Brief

We meet to understand your space, audience, and the moment you want to create. A focused conversation, in person or by call.

Format
60 min discovery call
Outcome
Written scent brief
Timeline
Week 1
02

Scent Development

Our perfumers translate your brief into a short list of bespoke samples for you to test in your real environment.

Samples
Up to 4 directions
Testing
In-situ, two weeks
Revisions
Two rounds included
03

Production & Delivery

Your chosen fragrance is produced in your selected formats, diffusers, candles, favours, or commercial systems, and delivered to site.

Formats
Diffuser / candle / spray
Lead time
4–6 weeks
Delivery
White-glove
04

Ongoing Partnership

Repeat fulfilment, seasonal variants, and dedicated support. Your fragrance evolves with the space and the calendar.

Cadence
Quarterly review
Variants
Seasonal optional
Support
Named account lead
Book a Discovery Call
Within three weeks of launching the programme, our average transaction value was noticeably up. The floor team noticed customers lingering where they hadn't before.
— Independent Fashion Boutique, London
Common questions

What to know before you brief us.

Start the conversation

Turn browsers into buyers.

Scent our retail space